Who We Are
We are named after Apollo, the god of music, poetry, art, archery, medicine, light, and knowledge. Our namesake is the epitome of confidence and we believe that self-confidence is the key to everything in life.
Pursuing what you want in life, having the relationships you want, and knowing that you are capable of anything starts with fundamentally believing in yourself.
As the founder of Threads of Apollo, I want those who connect with our ethos to be the best version of themselves. We will all go through many challenges in life that plant self-doubt into our minds. That’s why each product is an ode to a specific namesake, to remind each wearer to keep pushing through hardship and adversity.
Our goal is to take that essence of Apollo and apply it to our brand in hopes that it resonates with you. Let us handle the jackets so you can focus on being the best version of you.
Our Ethos
Threads of Apollo follows a simple ethos:
To provide premium quality leather and nubuck jackets and other leather goods that are accessible and without compromise. This includes:
- Offering our products at a fair price, always
- Pushing the boundaries of what a leather or nubuck jacket can be
- Making our jackets wearable in any weather
- Focusing on premium materials
- Reducing waste and continuing to do what we can to leave a positive footprint
We are meticulous in each jacket's design and commitment to comfort. Our jackets are ethically produced in small quantities and hand-stitched to ensure the highest quality.
In memory of Ahmed Ali
On September 27th, 2022, our family unexpectedly lost an extraordinary soul due to undiagnosed cancer. His name was Ahmed Ali. He was the backbone of Threads of Apollo and the primary reason the brand is what it is today.
Ahmed Ali was the epitome of what it is to be virtuous. He took in a twenty-something-year-old naive kid wanting to start a brand and, honestly, having no idea how to do so and treated him like a little brother.
He listened and embraced the vision. Guided, grounded specific ideas but always encouraged creativity. He educated, answered any question honestly and never got mad. He was an innovator, and his passion for leather and the industry was unmatched.
He loved this brand, and it brought him so much joy. With his passing, ToA is still about spreading positivity. However, it's now also about sharing a legacy of a man who made the world better when he was here. We want to make sure, through this brand, that his legacy and his kind-hearted ideals are remembered and shared.
Wakkas Sachwani - Founder